I am an entrepreneurial marketing and project management professional with a strong belief in the value and importance of strategic communications. I am passionate about utilising a variety of different mediums to build audience and community in order to create customers, drive sales and develop businesses.

I have aquired a specialism in the wine industry, where I have commercial experience with different aspects of the trade. Having part trained as a Chartered accountant, I began my career importing wine into the UK and selling it through wholesale and e-commerce channels. During this eight year period I gained a great deal of insight into the fundamentals of business, networking and PR.

I was able to gradually leverage this experience to create an international reputation as a wine communicator, frequently contributing to b2b and b2c publications and providing key note talks on subjects such as enotourism, personal brand and digital markeitng. This period allowed me to work with a number of companies on a consultancy basis.


Work experience

2018-present - Vinorandum - more

I am currently working on a large digital library of wine regions, producers, grapes and scores. My work involves two key aspects - project managing the product roadmap and general business development.

2014 - present - freelance author, speaker judge

Highlights;

  • Italian Wine Ambassador with the VinItaly International Academy - more
  • Won a Millesima writing award for my writing - more
  • Published a guide to the wines of Macedonia - more
  • Judged in international competitions in France, Germany, Italy, Romania and Bulgaria

Industry newsletter - more

Podcast - more        


Marketing and Business Development Consulting Clients

2016-present - AEclipse: auto enrolment middleware platform - more

present - Betterware 2020: national home essentials mail order company - more

2014-2019 - Crichton Bespoke: luxury bespoke tailoring house - more

2018-2020 - Phillip Hughes Hairdressing - more


Creative Project Management Projects:

Tortoise Magazine: a community print publication - more

Mistral: a popup wine bar - more


Availability:

  • Based in the North West of England
  • Free to travel internationally
  • Full driving license

Education:

  • Lancaster University - Politics and International Relations
  • ICAEW - Institute of Chartered Accountants England & Wales
  • Wine Spirit & Education Trust

Languages:

  • English (Mother)
  • Italian (Fluent)
  • French (Basic)

Interests / comfortable writing and creating content on

  • Food and drink, restaurants and hospitality
  • Productivity and motivation
  • Business, finance and entrepreneurship
  • Politics and society
  • Football and horseracing
  • Art and literature
  • Music - classical, ambient

Sample writing